The Power of a Signature Scent

Fragrance is a powerful piece of your personal style. There is a strong connection between sense of smell and memory, meaning people will think of you when they smell the perfume you always wear. And, just like your favorite pair of jeans or a fresh blowout, the right fragrance can boost your confidence—and make you feel like the best version of yourself. Inspired by Carolina Herrera’s Good Girl Eau de Parfum, we asked Deputy Beauty Director Jackie Fields to share her POV on signature scents and tips for finding one of your own.

As a beauty editor whose favorite category is fragrance, Fields has tried hundreds of perfumes and colognes. “To me, scent is the best accessory,” she says. “All other aspects of beauty are visual, so I’ve always loved the mystery of scent.” 

Fields likes to rotate between a few different fragrances, but when it comes to finding new scents, she’s drawn to the options that stop her in her tracks. “I like fragrances that make me want to remember where I was the first time I smelled them,” she says. “The level of excitement and the feelings of warmth, glee, and so on that a scent gives me directly impacts whether or not it becomes a signature. It’s more important than a fragrance note — it’s a story.”

Although the saying goes “when you look good, you feel good,” Fields disagrees. “When you feel good, it doesn’t matter what you look like,” she says. “Fragrance has always made me feel good, and finding one that truly suits me makes me feel secure within myself. The wrong scent can really throw you off, but the right one can permeate your body and make you feel confident at your innermost core.”

With notes of alluring jasmine and the seductive tonka bean, Carolina Herrera’s Good Girl Eau de Parfum does just that. It’s the ultimate femme fatale fragrance—a daring yet sophisticated scent inspired by Carolina’s vision of the modern woman. “Good Girl is well-balanced yet complex: bright enough to be worn during the day, but warm and sensual enough to wear at night,” Fields explains. “No one note sticks out to me, which is a good thing. It's perfectly harmonious.”

The ultra-feminine scent also makes for the perfect gift during the holiday season. (Who wouldn’t want to show off this sleek, stiletto-shaped bottle?) If your giftee prefers woody notes like black and white pepper and Italian green bergamot, consider Carolina Herrera’s Bad Boy Eau de Parfum. It takes the senses on a complex journey and comes in a distinctive bolt-shaped bottle. 

“Fragrance is an extremely personal gift,” Fields says. “For someone looking to find their scent soulmate, helping them do so by gifting something that genuinely reminds you of them is quite special.”

Give the gift of a signature scent to yourself and your loved ones this holiday season with help from Carolina Herrera fragrances.