Princess Beatrice Quietly Shares New Photos of Baby Daughter Athena Through New Project

Princess Beatrice has seemingly shared new photos of her baby daughter, Athena Elizabeth Rose, connected to a venture for a cause close to her heart.

On March 25, Princess Beatrice's friend Alice Naylor-Leyland posted pictures from their photo shoot promoting the HRH Princess Beatrice Baby Shower Collection from her Mrs. Alice brand. Sales from the collection of tableware and decorations benefit Borne, a medical research charity endeavoring to end premature birth, and photos of baby Athena were spotted in the display.

The Instagram carousel opened with a picture of Beatrice, 36, and Naylor-Leyland posing together before a table laid with goods from the Baby Shower Collection, including a blue wicker frame that appeared to feature a picture of Athena. 

The image of an infant wearing a white outfit and swaddled in a pink blanket looked much like that was taken by Princess Beatrice's husband, Edoardo Mapelli Mozzi, and released by Buckingham Palace to announce Athena's birth in January. Princess Beatrice and her property developer husband welcomed their second baby on Jan. 22, weeks ahead of the "early spring" due date that the palace originally announced.

The next shot in Naylor-Leyland's post appeared to include another framed image of Athena. The pink wicker frame on another curated table had a photo of a baby in the same outfit and blanket, cuddled up next to a plush bunny.

In an essay for British Vogue published on March 23 about Athena's preterm birth and her emotional new royal as patron of Borne, Beatrice referenced bunnies in describing Athena's petite size during the first weeks after her birth. 

"She was so tiny it took more than a few weeks for the tears of relief to dry and for life with our healthy baby to feel real. Her feet were so small – almost the same size as the paws on one of my older daughter’s soft bunnies," Princess Beatrice wrote about Athena. Beatrice and Edo also share daughter Sienna, 3, and she is a stepmother to his son Christopher Woolf, 8, from a previous relationship. 

Beatrice reflected with candor in the essay for Vogue, published a week before Mother's Day in the U.K. King Charles' niece recounted the "overwhelming feeling of the unknown" when she learned her baby would likely be born early, adding with gratitude that her daughter is "now doing really well." 

Can't get enough of PEOPLE's Royals coverage? Sign up for our free Royals newsletter to get the latest updates on Kate Middleton, Meghan Markle and more!  

Princess Beatrice said she is on a new mission to help other families navigating the same situation and takes "great pride" in her appointment with Borne.

Her namesake Baby Shower Collection for the whimsical line will benefit the charity, and Beatrice said that she hopes it will bring people together. 

"Mrs. Alice is all about bringing people together around a table to encourage joyful moments, and this collection came about after long, late-night discussions around fertility, surrogacy, pregnancy and motherhood," she wrote. "Our hope is that it will inspire a conversation around women’s health."