Travis Kelce x Casa Azul Tequila Soda
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The Kansas City Chiefs tight end — who will face off against his brother, Philadelphia Eagles center Jason Kelce during the Super Bowl — announced his new partnership with Casa Azul Tequila Soda.
"Not only do I know how to get wins on the board, I also like to make sure everyone is having a good time anywhere I go," Travis said in a statement. "I'm excited to turn up and announce my investment in Casa Azul Tequila Soda. To all the other hard seltzer brands out there, know your role and shut your mouth!"
Casa Azul Tequila Soda launched in August 2022. The brand boasts its real spirits instead of malt liquor as a key differentiator from other hard seltzers on the market.
Brooklyn Peltz Beckham x WESAKE
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The budding chef recently threw his hat into the ring of celebrities investing in beverage companies. In late 2022, Beckham became a partner and co-founder of WESAKE, a canned beverage company that produces junmai ginjo sake.
LeBron James x Lobos 1707 Tequila and Mezcal
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LeBron James is a major investor in Lobos 1707 Tequila and Mezcal. For extra flair when it comes to the production process, the brand is known for finishing the liquor in "wine barrels for unique and elevated flavor profiles," per a release.
Camila Cabello x Olipop
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Camila Cabello is now an investor and brand partner for Olipop, a soda brand that boasts "wholesome ingredients" instead of "spoonfuls of sugar."
"What we put into our bodies can lead to so many different health issues, including negative effects on your mental health," Cabello said in a statement. "I'm proud to partner with a brand that is working to provide healthier drink options that align with how I strive to live."
Jason Derulo x Treo
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The singer is making his debut in the non-alcoholic drink space with his new partnership with Treo, an organic water brand that's made with birch water.
"As someone who's passionate about fitness and wellness, it's essential to fuel my body
with healthy ingredients," he said in a statement. "Once I tried TREO, I knew I'd found something special and had to get involved in a personal way."
Kylie Jenner x Glow
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Kylie Jenner is the newest equity shareholder and ambassador for Glow, a sparkling beverage brand that boasts "immune function" benefits through vitamin-packed drinks.
On the company's website, Jenner said that she's excited to partner with them since she's "always been interested in the water and functional beverage category."
Maluma x Contraluz Cristalino Mezcal
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The "Sobrio" singer is the latest celebrity to invest in Mexico's first cristalino mezcal, which is made from agave and matured for six months in oak barrels.
"I've been a huge fan of both mezcal and cristalino tequila, so when I heard there was a merge of the two profiles into a cristalino mezcal, I knew that I would fall in love with it at the first sip. And, I did!" Maluma said in a release.
Nina Dobrev × SmartSweets
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Nina Dobrev is no stranger to the drink world, considering her role as co-owner of Fresh Vine Wine with bestie Julianne Hough, but the Vampire Diaries star is now stepping into the snack world with SmartSweets.
"SmartSweets lets me enjoy candy daily, without the crazy amounts of sugar traditional candy has," the actress said in a statement about her partnership with the low-sugar candy brand. "As a fellow Canadian and female entrepreneur, I am honored to invest in SmartSweets and work with the team of incredible women behind one of my favorite products."
Halle Berry × Bev
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In June, California-based Bev announced Halle Berry as a new investor in the company. The woman-founded brand is popular for its refreshing canned wine products.
Zac Efron × Kodiak
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Zac Efron is all for a well-balanced breakfast! In June, the Greatest Showman actor was announced as Kodiak's first-ever Chief Brand Officer. The company, known for its 100% whole grain products, was a natural fit for Efron.
"My fast-paced lifestyle requires the right food and a good amount of protein, which is why I love Kodiak's products," he said in a release.
Kris Jenner × Health Nut
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Fans of Keeping Up with the Kardashians can attest that the family loves Health Nut salads — but Kris Jenner took things to another level. In May, PEOPLE exclusively revealed that she signed on as the company's first investor. HN Holding LLC, which owns Health Nut restaurants in Calabasas, Sherman Oaks, and Manhattan Beach, California, announced the news that same month.
Drake × Dave's Hot Chicken
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In September, the Grammy-winning artist was announced as a major investor in the Los Angeles-based Dave's Hot Chicken chain. Drake joins other big names who are also stakeholders at the brand, including Samuel L. Jackson and Red Sox chairman Tom Werner.
Leonardo DiCaprio × Champagne Telmont
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In February, the Academy Award-winning actor announced that he acquired a "significant" share of Telmont, a French champagne house that's over a century old. The company is known for being eco-friendly, which DiCaprio noted in his tweet announcing the news.
"From protecting biodiversity on its land, to using 100% renewable electricity, @maisontelmontis determined to radically lower its environmental footprint," he wrote. "Proud to join as an investor in Champagne Telmont."
Beyoncé × Lemon Perfect
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The hydrating lemon water brand announced this spring that Beyoncé is their latest star investor.
"I don't typically enjoy drinks without added sugar, but Lemon Perfect is delicious," the Grammy-winning singer said in a statement. "It was an easy decision to invest in something that not only tastes great and is healthy, but also, and most importantly, allows choosing a healthier lifestyle to be affordable and accessible to everyone."
Kevin Hart × Beyond Meat
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The comedian is one of several celebrities to invest in the plant-based meat company. He became an investor in 2019 and joined Snoop Dogg, Liza Koshy, Leonardo DiCaprio, Chris Paul, Deandre Jordan and Jessica Chastain as star stakeholders in Beyond Meat. In June, Hart took his love of vegan food to another level by announcing he's opening a plant-based fast food restaurant in Los Angeles called Hart House.
Oprah Winfrey × True Food Kitchen
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In 2018, True Food Kitchen announced Oprah Winfrey as a star investor. The fresh food-focused restaurant chain has multiple locations across 17 states around the country, while menu items boast "craveable foods that boost your mood."