Squishmallows Is Making Plushies for Pets, Including Dog Toys Inspired by Taylor Swift and Travis Kelce

Soon, pets will be able to experience the soft sweetness of Squishmallows.

The popular toy brand created by Jazwares is set to release a line of pet toys known as Chew Mees, and PEOPLE has an exclusive first look at the new products.

Like Squishmallows, Chew Mees will feature marshmallow-shaped cuddly exteriors adorned with accessories and detail, transforming the products into adorable characters. Among the debut line of Chew Mees is a two-pack of toys featuring pet-friendly plushies known as Bobbie Jo and Tate. The stuffed animal pair is reminiscent of couple Taylor Swift and Travis Kelce. Tate the Chew Mee is even sporting a red 13 jersey.

The new Chew Mees line will include pet toys inspired by food— like the cupcake and coffee toy duo Deeku and Lou Lou — nature, and more.

While the pet toys are designed with enough personality to become collectibles for human Squishmallow fans, the products are made with pets in mind. Each toy has reinforced seams, a durable mesh liner, a crinkle layer, and a squeaker inside to make the creations irresistible to pets and sturdy enough for energetic play sessions.

The debut Chew Mees line is preparing to roll out wide soon. The new pet toys will be available at PetSmart stores starting March 1. They will cost $4.99 for a single toy and $9.99 for a two-pack. Chew Mees are also currently available at Walmart and Target stores.

Chew Mees is not the first time the Squishmallows universe has experimented with size and form. In 2024, the brand partnered with McDonald's and released a limited-time run of Squishmallow Happy Meal toys, including Grimace in tiny Squishmallow form.

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Jawarzes Pets also released a line of Squishmallow pet beds. The Jazwares Beula, the Octopus Squishmallows Pet Bed, won the Best New Pet Bed prize at the 2023 PEOPLE Pet Product Awards.