:max_bytes(150000):strip_icc():focal(2999x0:3001x2)/peo-meghan-markle-knit-top-tout-ee0e594f667d4beeae08016d0d40a451.jpg)
Meghan Markle / Instagram
Just days after the first product launch of her lifestyle brand, As ever, Meghan Markle has debuted her new Lemonada Media podcast, Confessions of a Female Founder.
For her premiere episode on April 8, the Duchess of Sussex welcomed friend and fellow founder Whitney Wolfe Herd as her first guest, sharing that Meghan often turned to Wolfe Herd amid the launch of As ever, which sold out its first product line in under an hour last week.
In her introduction, Meghan praised the Bumble founder and CEO as not just a “wildly successful female entrepreneur” but also “the kind of friend who just always seems to know the exact right thing to say when I need perspective."
Meghan, 43, explained that she sought advice on how to compartmentalize and stay grounded when every detail of your business feels “monumental.”
“For example, a month ago, I was absolutely consumed with packaging,” she admitted. “Boxes. It's all I could think about. I would sit there doing the unboxing in my head: Is there tissue paper? What about the packing peanuts, but they're biodegradable? Where does the sticker go, and what size the box is going to be?"
There were also details she didn’t even think to consider.
“Someone says, ‘But you don't want to brand the outside of the box, because of porch pirates,’ " the Duchess of Sussex recalled, referencing the term for someone who steals packages left on porches or doorsteps after delivery. "[I] had never heard that before. What's a porch pirate?”
Despite her success, Wolfe Herd admitted that there’s plenty in her career that she would have done differently.
“The one thing you can never get back is time,” the mother of two noted. “The amount of time, Meg, that I wasted on being stressed, being miserable, being overwhelmed, being paranoid about what shoe was going to drop. I actually think I would have been more successful had I not been like that."
Meghan replied, "But can you turn it off? I say this because last night, I was — you know when your brain goes in a loop? Those 3 a.m. loops, and you can't stop overthinking the thing."
Wolfe Herd revealed she’s followed the “rule of fives."
"Will this matter in five minutes? Five hours? Five days? Yes or no?” she explained. “If it's not going to matter in five years, throw it out the window.”
Applying this to Meghan and her As ever nerves, she continued. “When you're ruminating in the middle of the night and you're like, ‘Oh, but the box came out the wrong texture.’ Well, is that a problem in five months? Not really because you can switch that box."
Meghan opened up to PEOPLE in an exclusive interview last month, where she acknowledged that launching her brand has been full of “twists and turns… I was figuring it out in real time.”
The roller coaster continued last week, when As ever’s first launch sold out so quickly that some customers were able to purchase jars of her limited-edition honey that had already gone out of stock.
“Please know the team worked very hard in every department and felt just as sad when we learned what had happened," Meghan wrote to disappointed fans in an emailed apology.
She promised those shoppers first dibs on the company’s next limited-edition drop, adding, “No need to order, it will come to you in the mail as a gift from me.”
:max_bytes(150000):strip_icc():focal(719x345:721x347)/meghan-markle-podcast-040725-8e0e41b16bc24be9ae28721419f2af47.jpg)
Ryan Pfluger
Can't get enough of PEOPLE's Royals coverage? Sign up for our free Royals newsletter to get the latest updates.
Although she's faced public scrutiny at every step of the process, the Duchess of Sussex told PEOPLE that the experience has been defined by growth.
“I appreciate everyone who gave me the grace to make mistakes and figure it out and also to be forgiving with myself through that. It’s a learning curve," Meghan added.