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The 15 Best Bath Towels, Tested in Our Homes

We tested nearly 100 bath towels and found favorites from Amazon, Cozy Earth, Parachute, and more

bath towels
Photo: People/Henry Wortock

A bathroom is often a sanctuary, carefully curated to provide cleanliness and comfort. The little details, like soap scents, shower curtains, and bath towels, can make all the difference in the atmosphere of your space. Whether you prefer plush towels to dry off after a soak or thinner materials for the aesthetic, we have a bath towel for you.

We tested 99 bath towels in our lab and at home to see which variations are worth your money, and we continue to test them regularly to ensure you have the most up-to-date recommendations. In many cases, the most durable towels weren’t necessarily the softest (though our best overall achieved the best of both worlds), but we've tried to highlight a towel set that would suit every household and budget.

Read on for the best bath towels that PEOPLE tested.

Star Qualities
  • So soft you won't want to get dressed

  • Thick, plush, absorbent material

  • Completely dried our hands after just two passes

Red Flags
  • Some shrinkage but nothing major

If you're looking for a plush towel to completely envelop you after a bath or shower, this pick from Frontgate brings that luxurious feeling together in a towel that's also functional. We were immediately impressed with this extra soft towel that's made from 100 percent Turkish cotton. We liked the soft, thick feel and appreciated the weave design, too.

Given the wide range of colors and styles (hand, bath, sheet, and washcloths), there are options for every bathroom, style, and towel user. If you're looking for a great housewarming gift, this towel is the perfect pick. Grab a bath sheet for a full spa experience post-bath or a standard bath towel for quick showers. This is the towel you accidentally wear around the house for two hours post-shower because it's so comfy.

How It's Held Up

For three months after our lab tests, we continued testing this towel at home. We enjoyed the spa-like nature of the towel, especially its fluffiness. The oversized shape makes the towel an experience to wrap up in, but it did take up a bit of space in our closet. It wasn’t necessarily as absorbent as some other towels we have used, but we appreciated the luxuriousness of this option. Plus, it laundered well and seems like it will last over time.

Measurements: 30 x 57 inches | Material: 100% Turkish cotton | Colors: 27

Star Qualities
  • Looped texture is visually appealing

  • Dried in just two hours thanks to thinner fabric

Red Flags
  • A little rough to the touch

Who would have thought that West Elm would house our favorite budget pick? In terms of design, we noticed right away that this towel is somewhat thinner than others on our list, but it offers a unique and subtle looped texture that is lightweight and dries fairly quickly. While the texture is a little rough and it won’t stack up against more dense, plush towels, it still offers a softer texture than your standard terrycloth option. It’s a little on the small side, but while it might not cover you completely post-shower, it will dry you off quickly.

The towel held up well in our tests. We washed it to see how the material changed; it didn’t at all. Thanks to the thinner material, the bath towel dried in just two hours. We won’t say this bath towel is in the luxury category, but for being a basic towel, it’s solid, effective, and cheaper than other towels on our list. 

How It's Held Up

We also tested this bath towel at home to determine its effectiveness over time. We appreciated the design and specifically noted the hook loop for hanging the towel up to dry. It proved to be very absorbent and sped up the drying-off process. We didn’t mind the size and thought the towel felt soft when drying off.

Measurements: 27.1 x 53.8 inches | Material: 500 GSM terry cloth | Colors: 10

Star Qualities
  • Dried our hands quickly

  • Comes as a set of four for the same price as many single towels

  • Certified Climate Pledge Friendly

Red Flags
  • Texture is not super soft

Outfitting your bathroom with towels can be quite a feat, but the White Classic Luxury Cotton Bath Towels come in a collection of four, making this purchase a one-stop shop. We think the bundle comes at a great value — less than $50 for a whole set — since many brands sell one towel for the same price. However, while these towels are very plush and absorbent, the material is not the softest.

These towels passed the hand washing test, drying our hands with just a few pats, and absorbed a bowl of water with ease, ensuring a drip-free dry. This would be a great addition to both your main and guest bathrooms — or even as a starter set for a first-time home buyer.

How It's Held Up

In almost no time at all, this set of towels became our tester’s absolute favorite. They never once frayed, lost color, or suffered any damage through the six months of use. They maintained their ability to absorb water with ease and dry off the user quickly, as well as their soft feel — an overall great value, especially for families.

Measurements: 28 x 54.5 inches | Material: 700 GSM long-staple cotton | Colors: 20

Star Qualities
  • Luxuriously large but still lightweight

  • Held up well after laundering

  • Nice color variety

Red Flags
  • Took nearly two hours to air-dry

If you're looking for a blanket you can wrap up in post-shower, this Brooklinen towel is the ticket. We loved the oversized feel of this bath sheet, which, despite its size, isn't too heavy. The Turkish cotton is extremely soft, which adds to the blanket feel. It comes in nine colors, so there's a decent amount of variety to choose from when selecting a towel for your bathroom.

After running the towel through the wash, we didn't notice any difference in terms of quality. In fact, the towel continued to soften, which was a bonus. We were only slightly disappointed that the dry time was nearly two hours, but since you'll likely hang your towel to dry and move on with your day, we don't think this is a dealbreaker.

Measurements: 37.3 x 65 inches | Material: Turkish cotton | Colors: 9

Star Qualities
  • Dried in just 30 minutes

  • Available in a ton of bright colors

  • Budget-friendly

Red Flags
  • Quite thin

This Turkish cotton bath towel is quite different from other Turkish towels we tested, given its thin material and unique design. Some of our team even questioned why it was included in the bath towel test, but it proved its stripes shortly thereafter. The Turkish towel has a lovely weave pattern and is extremely lightweight. As such, it dries incredibly fast (in about 30 minutes). It also comes in a ton of colors to brighten up any bathroom. The most impressive quality was how soft the towel became after washing. We think this Turkish towel is a great find, especially considering the cost. 

How It's Held Up

We preferred using this towel for our hair post-shower rather than as a body towel due to the thin construction. That said, it absorbed the moisture from freshly washed hair quickly. Over several months of use, the bath towel is still in good shape. It retained its soft texture, and the tassels have remained intact. Despite being a thinner, more delicate towel, it’s effective and absorbent, and the fun pattern and tassels create a cute aesthetic.

Measurements: 38.2 x 71 inches | Material: Turkish cotton | Colors: 38

Star Qualities
  • Few signs of dampness after drying our hands

  • Luxurious ribbed design

  • Made from GOTS-certified organic cotton

Red Flags
  • Shrank by about four inches after just one wash

  • Not super plush

The Coyuchi Temescal Organic Towel won us over with its luxe ribbed appearance and high absorbency. In a hand-drying test, we were pleasantly surprised by its instant absorption and barely-there wet marks on the used towel. After soaking up the majority of water it was submerged in for the soak test, it easily wrung out with minimal effort. Though this organic towel is expensive, the quality is well worth the investment. With its fluffy material, high absorbency, and luxurious construction, you can rest assured that you are receiving the spa treatment you're paying for.

How It's Held Up

This bath towel continued to perform well over the six months we tested it outside of the lab. It remained cozy and highly absorbent and was the perfect size to completely wrap up in. Compared to other bath towels we have used, this one dries us off much faster and has a better, softer texture.

Measurements: 39.25 x 72.5 inches | Material: Turkish cotton | Colors: 6

Star Qualities
  • Waffle side adds visual texture to bathroom

  • Impressively quick-drying

  • Back side is incredibly soft and comfortable

Red Flags
  • Waffle side is a bit rough

Cozy Earth is a popular bedding and loungewear brand with celebrity fans like Oprah, and after testing these bath towels, we’re fans, too. The waffle bath towel is well-constructed with a honeycomb-like pattern that draws the eye and adds texture to any bathroom. The dual-sided towel offers one decorative side and one functional side: The waffle portion isn’t as soft, so this is the side you should display, and the soft backing is the side you should use. 

To test durability, we threw the bath towel into the washing machine and dryer to track any changes. We were blown away by the quick drying time of the waffle towel — it was among the fastest of all the towels we tested.

How It's Held Up

After three months of testing this towel at home, it is still performing at the same level it did in the lab. We liked that the towel stays wrapped around you without falling, dries you off quickly, and dries itself almost just as fast. We wished both sides of the towel were soft, but the waffle side did soften a little throughout the testing period.

Measurements: 41.5 x 65 inches | Material: Viscose from bamboo | Colors: 5

Star Qualities
  • Extremely soft to the touch

  • Large and cozy to wrap up in

Red Flags
  • Lost some softness after washing

Egyptian cotton is known for its luxurious feel. We can confirm this bath towel (more of a bath sheet, given its large size) is extremely soft. It has a dense, thick feel to it, and completely envelops you when you step out of the shower. Comparing the towel that was washed to the unwashed towel sample, there was a slight loss in softness and some shrinkage, but we experienced this with almost every towel on our list.

The towel took its time drying and was completely dry around the two-hour mark. We believe this is a durable and luxurious towel that, considering the low price, is a great value. Its extensive size adds to the quality, and it has options for multiple colors and sets, for added convenience.

How It's Held Up

We used this towel on and off for six months to continue testing its abilities in a real-world setting. We washed the towel weekly in an industrial apartment building laundry machine with warm water and tumbled it dry on a permanent press setting. We noticed the texture flattened a bit over those months, but that can be due in part to the type of detergent used and the intensity of the washing machine.

Measurements: 34.1 x 72 inches |  Material:  Egyptian cotton | Colors: 7

Star Qualities
  • Absorbed a quarter-cup of water in seconds

  • Dried our hands completely with one pass

  • Neutral colors are great for those who prefer a minimalist design

Red Flags
  • Price is high

The neutral, earth-toned Parachute Soft Rib Towel stood out during the PEOPLE Tested process with its high absorbency and resilience. We were in awe that it dried our hands after just one swipe, and the towel completely absorbed one-quarter of a cup of water in seconds. It seems like this towel will only get better with time, as the long-staple Turkish cotton was unharmed by the washing process. We feel that this ultra-absorbent option may be a bit too high for some budgets, as there are other cost-effective options available.

Measurements: 28.75 x 53.25 inches | Material: Turkish cotton | Colors: 7

Star Qualities
  • Made from GOTS-certified organic cotton

  • Dried in under an hour; faster than others we tried

Red Flags
  • Didn’t absorb as much water because it seems to repel it

After our tests, there was one plush towel that stood out from the stack. We loved the Boll and Branch Plush Organic Cotton Bath Towel, which was made softer by its 100 percent organic cotton material. We appreciated the luxurious feel of this thick towel, which dried in just around an hour. It absorbed some water, but we noticed it actually repelled it more than anything. We were impressed with the towel’s durability and saw little to no changes after washing.

Measurements: 29.6 x 59 inches | Material: 100% organic cotton | Colors: 5

Star Qualities
  • Absorbed a full bowl of water

  • Comfortable to wrap around you

  • Dried our hands after just a few passes

Red Flags
  • Shrunk by about three inches after washing

This is a towel you can completely wrap up in — perfect for post-shower lounging or when your favorite robe is in the wash. We usually prefer a larger towel, and this one is generous. Despite its size, this Turkish towel feels lightweight and is extra comfy. We won't say it's super plush, but it feels good wrapped around our shoulders.

For the absorption part of testing, the towel scored a perfect five-star rating. It also dried our hands after several passes and did not feel saturated or overly wet after these tests. It's machine washable, but we did notice a few inches of shrinkage after washing.

How It's Held Up

The bath towel continued to dazzle when we brought it home to try out for a longer period. It offers excellent absorption, has maintained its fluffy texture, and despite regular use and washing, hasn’t shown any major signs of wear after six months. The large size is easy to wrap up in, and the material dries you off efficiently. 

Measurements: 34 x 68 inches | Material: Turkish cotton | Colors: 15

Star Qualities
  • Luxurious feel

  • Dried lightning-fast

Red Flags
  • Could be overwhelming for petite frames

If you want to bring five-star hotel luxury into your home, consider adding the Ralph Lauren Payton Towel Collection into your rotation. It comes in 20 different colors, so you're sure to find one that fits in with your style. You can even add a monogrammed touch during checkout.

Upon initial inspection, we loved that it's thick but not overly plush (remember, it's a towel, not a blanket, so it needs to dry quickly). We washed it three times in the lab for good measure, and it came out of the machine stain-free, softer, and fluffier. Considering how thick it is, we were shocked at how quickly it dried (11 minutes!).

How It's Held Up

We continued testing this towel at home and fell more in love with its cozy feel, as you can literally wrap yourself up in it. It absorbs water beautifully and dries your body off in one pass. Overall, the towel has held up well and continues to dry fast with no sogginess.

Measurements: 35.5 x 72.5 inches | Material: Cotton | Colors: 20

Star Qualities
  • Both sides dried our hands quickly

  • Absorbed a bowl of water with ease

  • Super quick-drying

Red Flags
  • Couldn't find any

If you're searching for a Turkish bath towel that will absorb water as quickly as regular cotton, this lightweight option from Serena and Lily is for you. We loved that the towel has a simple but beautiful design, great color, and feels soft to the touch. During testing, both sides of the towel dried our hands fairly quickly and absorbed water without issue.

After a run through the washing machine, the towel's appearance didn't change, and it seems to have a durable construction that will last for a long time. Sometimes Turkish towels have the reputation of being too thin and not absorbent, but we liked that this one had a loop weave on the inside because it creates a stylish look and still dries really well.

How It's Held Up

We love the absorbency, lightweight feel, and quality construction — specifically the double weave and terrycloth back. We have used this towel frequently and it still looks like it did on the first day. The thin material washes and dries well, and it still offers a little fluff for comfort. It’s fashionable, functional, and easy to maintain — just wash with warm water and tumble dry on a low setting.

Measurements: 31 x 57 inches | Material: 420 GSM Turkish Aegean cotton | Colors: 3

Star Qualities
  • Showed very little wear and tear post-wash

  • Hanging loop for convenience

  • Thick but not too heavy

Red Flags
  • Lost softness with extensive use and washing

When it comes to guests, you’ll want a bath towel that is both comfortable and durable. We particularly liked the Parachute Organic Cotton Bath Sheet. It’s a plush, thick towel that’s large enough to be a bath sheet rather than just a standard bath towel. It has a classic textured design with a hanging loop to rest the towel on any bathroom hooks you have. The towel was extremely soft to start and did have a slightly rougher texture after we washed it. It has a decently thick pile but isn’t heavy.

How It's Held Up

The towel continued to impress in our real-world tests. It absorbed water quickly and remained durable. If we had to choose a con, it would just be that it lost some of its softness over time with extended use and washes. That’s why this would make a good guest towel because it won’t be used (and therefore washed) as often. 

Measurements: 39.5 x 69 inches | Material: 100% GOTS-certified organic cotton | Colors: 3

Star Qualities
  • Medium thickness dries you off well

  • Felt even softer and looked fluffier after washing

Red Flags
  • Smaller than other towels on the list

This towel is slightly smaller than other towels on our list, but in its small stature, it's extremely lightweight. And this quality, as well as the subtle ribbed design, makes it quick to dry your skin (as well as itself). Made with organic cotton, this towel feels similar to others we tested, not overly plush, but still soft.

It's not as thin as Turkish towels; it has a medium thickness, but it's still thinner than standard bath towels, which helps it absorb water quickly. The material felt softer after washing and even took on a slightly more fluffy appearance. So if you're looking for a lightweight towel with good absorption and soft material, this is the one to add to your linen closet.

How It's Held Up

For six months, this towel was added to our rotation of linens and it soon became a favorite. It has a soft, plush feel and works overtime in the absorption department, drying you off with ease. The quality hasn’t changed at all during this testing period, and if anything, the texture has even softened further. We washed it on a regular cycle once a week with warm water and other similar towels.

Measurements: 28.1 x 51.3 inches | Material: 100% organic cotton | Colors: 6

Other Bath Towels We Tried

  • Pottery Barn Hydrocotton Organic T-Dry Towel: This $35 bath towel is ultra-soft and continues to get softer with each wash. During our lab test, it dried our hands quickly and absorbed all the water after washing our hands. It’s also made with GOTS-certified organic cotton if eco-friendly manufacturing is important to you. We did notice this towel was particularly thin, and it shrunk a bit after we washed it.
  • Parachute Classic Turkish Cotton Towels: These $49 towels are great as a spare set because they’re not overly expensive but still have decent quality. We particularly liked the size, which is not too large or small. The Turkish cotton material is quite plush and has a luxurious feel to it, but is a little slower to dry (took an hour and a half). That said, we noticed the color appeared slightly duller after we washed it. 
  • American Soft Linen Bath Towel Set: For $40, this set of four bath towels is a great value for those who need several durable towels on hand. They’re highly absorbent thanks to the long loop pile height and quite soft with a 100 percent Turkish cotton material. They survived the wash test and came out with the same softness, but they took about two hours to dry due to their density.
Parachute Classic Turkish Cotton Towel hanging on a hook in a white bathroom
Parachute Classic Turkish Cotton Towel.

People / Henry Wortock

What to Know About Bath Towels

Design and Feel

“While towels are highly functional, the hallmark of a great towel is sophisticated style,” Frontgate textile expert Rachel Killion tells PEOPLE. She suggests looking for towels that complement your bathroom decor. In addition, a representative from Four Seasons recognizes “that guests are looking for a comfortable and relaxing environment when staying with us,” so the brand looks for comfort, durability, and softness in their bath towel choices.

And don't forget about the feel — the plushness of your towel can make or break your post-cleansing experience. If you want to take it to the next level, pay attention to fiber count, cotton types, and pattern weaves to find the towel that's right for you. You can also take note of the towel's weight or GSM number (grams per square meter). "A high-quality bath towel will have a higher GSM — meaning it will be more plush and absorbent," says Killion. She suggests a GSM at or over 700 for that hotel-quality feel.

Absorbency

"Absorbency and material go hand-in-hand when talking about bath towels," says Killion. "It all comes down to the fiber from which the towel is made and your own preference." She suggests Turkish or Egyptian cotton for an ultra-plush feel and maximum absorbency. Alternatively, you can try a bamboo towel, like the Cozy Earth Waffle Bath Sheet, for a soft and quick drying experience.

Cotton Type

There are many cotton types to choose from, and each will deliver different results. The three most common types of cotton are Turkish, Egyptian, and organic.

  • Turkish cotton tends to create thinner towels that are quick-drying.
  • Egyptian cotton has long-strand fibers that are known for their comfort.
  • Organic cotton is the simplest natural fiber cotton.

With all cotton, you should look for the Standard 100 Oeko-Tex certification, ensuring that the fibers that make up your towel are made via a safely regulated process.

Price

The amount you're looking to invest in a fresh set of bath towels will depend on the purpose for which you're buying. If you want to upgrade your bathroom and make the experience more spa-like, in addition to getting a fancier bath and nicer showerhead, be prepared to spend a bit more on a high-quality towel. If you're looking to complete a guest suite or buy your first set of towels in a new apartment, then a more budget-friendly option could be right for you, such as the Everyday Textured Towels from West Elm.

Person adjusting a Ralph Lauren Payton Bath Towel on a table

People / Henry Wortock

Behind the Scenes

Over the course of many hours and showers, we've tested nearly 100 bath towels in both lab and real-world setups. With bath towels, there are only so many ways to really test them, and the best way is to put them to actual use. Therefore, in the lab, we looked at more specific qualities like fiber content, measurements of the towels before and after washing, and how well they absorbed water and dried afterward.

In our real-world tests, we had all staff members try each towel to see how soft they were, how well they dried the tester off after a bath or shower, and how long they kept their original qualities before showing wear and tear. Using all of this data, we determined the best bath towels.

  • Evaluation: We analyzed the quality and texture of each towel. The same goes for our real-world tests, where our testers considered the original appearance and quality of the towel before using it.
  • Quality: In both the lab and real-world tests, our team took stock of the materials, absorbency, and other qualities of each towel. In the lab, we soaked each towel to see how long it took to dry. Our testers at home also gave valuable insights into the softness, comfort, and design of each towel, taking into account the tightness of the weave, the softness of texture, and how thick each towel was.
  • Durability: We also tested durability in a few different ways. In our lab, we conducted a stain test using common makeup culprits like foundation and mascara. Each product was also ranked on pre-wash and post-wash performance, as well as shrinkage. In our real-world tests, the towels were used and washed regularly, and our testers kept track of signs of wear such as fraying, loose threads, color fading, and texture changes.
  • Long-Term Insights: To keep our list as up-to-date as possible, we continue testing new bath towels regularly. We evaluate these insights and add and remove towel selections to give you the best possible results at that time.
Person pressing the Hay Mono Cotton Bath Towel into a bowl of water

People / Henry Wortock

Frequently Asked Questions

  • How often should bath towels be replaced?

    Depending on the quality of the towels and the amount of use they get, bath towels usually last for two to three years. Inspect your bath towels regularly to see if they need to be replaced. If you notice signs of wear, like thinning or fraying edges, or if they are not quite as absorbent as they used to be, it might be time for some new towels.


  • Is Egyptian or Turkish cotton better for towels?

    Egyptian cotton towels tend to be soft, thick, and super absorbent. Turkish towels are quick-drying, lightweight, and slightly less absorbent.


    "What makes both Egyptian and Turkish cotton superior is that they have long fibers making the cotton much stronger and smoother than regular cotton," says Killion. She adds that these towels get softer over time, and the only major difference is drying time, as Egyptian cotton typically takes more time to dry. Though you can shorten drying time just a bit with the use of wool dryer balls.


  • How many bath towels do you need per person?

    Ideally, each adult in your household should have four bath towels. Four towels is a sufficient number to allow for rotation in the laundry and for those times when the towel last used hasn't had a chance to dry.

Woman spreading out a Parachute Oversized Bath Sheet on a table
People / Henry Wortock

Why Trust PEOPLE?

Madison Yauger is an editor for PEOPLE who’s tested hundreds of lifestyle products across all categories. With a background in news and lifestyle journalism, she has a wide network of expert sources and a penchant for accuracy. For this story, she spoke to Frontgate textile expert Rachel Killion, heavily researched the market of bath towels, and used insights from our lab and at-home tests to determine the best bath towels. She also spoke with a representative for Four Seasons to learn more about what qualities make for the most luxurious linens. Our insights are updated with continued testing to make sure our recommendations reflect the most accurate results for our readers.

Our Expert Panel

  • Rachel Killion is a textile expert at Frontgate, a brand known for high-quality bath towels.
  • Four Seasons is among the top luxury travel brands and has vast expertise when it comes to high-end linens and elevated guest experiences.

What Is PEOPLE Tested?

We created the PEOPLE Tested seal of approval to help you find the very best products for your life. We use our unique methodology to test products in three labs across the country and with our network of home testers to determine their effectiveness, durability, ease of use, and so much more. Based on the results, we rate and recommend products so you can find the right one for your needs.

But we don't stop there: We also regularly re-review the categories in which we've awarded the PEOPLE Tested seal of approval — because the best product of today might not be the best of tomorrow. And by the way, companies can never buy our recommendation: Their products must earn it, fair and square.

In short, PEOPLE Tested provides recommendations you can trust — every day, every purchase.

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